• International Trading Franchises LLC (ITF) is a premier UAE based retailer with a strong focus on the F&B sector. ITF was established in Dubai in 2003 by the shareholders of The Saeed & Mohammed Al Naboodah Group, one of the most prominent family conglomerates in the UAE (www.alnaboodah.com).

  • With a vision to be recognized as the region’s leading retailer, operating international brands to the highest standard; ITF aims to identify food franchises for development in the Middle East and create innovative concepts offering new products at competitive prices to the local consumer.

  • Today, ITF employs over 200 staff members and operates four brands across the UAE, namely Tony Roma's, Jamaica Blue Fine Coffees, Villa Beirut and Beaver Tails.

  • ITF is a highly specialised F&B operator with:

    • A proven track record

    • Dedicated brand management team allowing a focused approach for each concept and quick expansion across the UAE

    • Ability to deliver the same customer experience as in the home market

    • Deep knowledge of the market and F&B sector

    • Access to real estate sites across the UAE with excellent relationships with all mall developers

    • Ability to recruit, develop, and retain a well-diversified team in respect to breadth of experiences and skills

    • Strong financial resources with a long-term view



Mr. Abdullah Mohammed Al Naboodah, Chairman of ITF and Chairman of the Saeed & Mohammed Al Naboodah Holding


Mr. Abdulrahim Al-Khaja, board member and Chairman of Al Khaja Group  

Mr. Hadi Al Hakim, Board member and

Chief Executive Officer at International Trading Franchaises LLC

Saeed & Mohammed Al Naboodah Group

Founded in 1958 by two brothers, the Saeed & Mohammed Al Naboodah Group is among the most well-respected family company names in the UAE. The management of the Group’s operating divisions is undertaken by Al Naboodah Group Enterprises (ANGE). Employing over 15,000 people of almost 50 different nationalities, the ANGE core business focus covers civil engineering, building and MEP, as well as a diverse portfolio of global brands in the transportation, travel, electrical, logistics, agriculture, fit-out and renewable energy arenas. For more information, please visit www.alnaboodah.com

Al Khaja Group
Established in 1986, Al Khaja Group is a diversified business operating casual dining restaurants, coffee outlets, fast food lounges, ice cream parlors and several fashion/accessories brands. The group employs over 1,500 FTEs and operates over 220 locations. For more information please visit, 


Strategic Partnerships

Our achievements and the success of our strategic partnerships are a true reflection of our response to customer expectations and the contribution to the development of our concepts, in the UAE and abroad.

Quality and Customer Service

Our daily commitment to excellent food and stellar service underpin our continuous journey towards quality and customer loyalty. We promote and maintain a "customer comes first" philosophy.

Leadership and Teamwork

The professionalism and wisdom of our operations staff and management is manifested through their deep respect for individuals and reinforcement of teamwork.

Corporate Reputation

Our credibility and reputation are honest reflections to service, food, ambience and value we offer our customers, everyday.